What We Do
Hoot Owl Media will help you leverage your digital media and content assets to ensure they effectively support and communicate the mission and goals of your organization, institution or business. We begin where you are currently at--with an initial meeting to understand your goals and plan a path forward. Our services range from media-focused consultation and strategic planning, to start-to-finish development and production.
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Consultation & Design
Media Development & Production
Illustration & Graphics
Technology Development
Exhibits
Our Process
While we're happy to work on any aspect or phase of your project, our general work process is described below.
Consultation & Strategic Planning
Whether you're interested in leveraging digital media assets to ensure they effectively support and communicate your mission and goals, or developing a long-term digital media plan, we can help.
We offer an initial evaluation of your current media assets and future media plans. Based on our evaluation, we also offer longer-term planning services culminating in the development of a strategic digital media plan that may include suggestions for the development of future, targeted media products that align with your audience engagement goals.
Products developed during this phase may include an Initial Digital Media Evaluation and a Strategic Digital Media Plan.
Digital Media Design Development & Prototyping
Should you choose Hoot Owl to produce digital media or content, we will work collaboratively with your team to develop the conceptual framework for the project and each of the deliverables.
Iteration is critical to our process--we want to get the design and content right! We have worked across a variety of projects and scales--from designing and prototyping for digital content platforms and museum exhibitions, to stand-alone educational media experiences.
Products developed early in this phase include preliminary content outlines, cost estimates, and a proposed project schedule. They may also include initial prototypes for review.
The production stage of any media project requires careful attention to detail and technical expertise to ensure the final product functions when, where, and as it should.
Our team will provide the support you need to smoothly move your media project from prototype through production. We can also work with you to develop branding and graphics.
Our Story
Our team has more than thirty years of experience developing educational media for clients large and small--from universities launching online learning platforms and courses, to museums, non-profit organizations, and businesses creating stand-alone media experiences for integration into a larger educational concept or space.
Leadership
Ilana is a learning designer, content strategist, writer and media producer with a passion for developing educational experiences at the intersection of digital and physical spaces. Her work at Hoot Owl Media is informed by twenty years of developing experiences focused on translating science to story and bringing abstract concepts to life. She has worked as an education researcher, museum exhibit developer, MOOC course developer, executive science editor, and educational media consultant. She holds a Master's in Environmental Science and Social Ecology from Yale University and a Bachelor's in History and French from Brandeis University. Ilana is fluent in Spanish and French.
Garrett Beazley brings his expertise in video production, podcasts, graphic design, animation and branding to Hoot Owl Media. He has worked at the Massachusetts Institute of Technology since 2013, creating video and graphic content for massive open online courses and other media projects. He has also participated in MIT research projects that involved developing filming practices, designing innovative video-based tools, platform UI design, as well as branding and graphics. He holds a Bachelor's in Fine Arts in Film & Video from the Massachusetts College of Art.
